What is IDFA - Definition & Updates

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idfa meaning What the Death of IDFA Means to Marketers and Advertisers Reply Randolph Lawson @Domingo Reyes The mobile ad market is worth over $300 billion and Apple  This means the IDFA gives users more choice and control over their privacy while fulfilling the need for advertisers to accurately attribute  IDFA stands for “ID for advertisers” and is unique to each iOS device IDFA is the standard that Apple adopted that allows mobile advertising

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